6 Things You Need for Optimising Your Site

The Keys to SEO Success

By focusing on just six key areas, you could vastly improve the optimisation of your company website.

With the majority of people searching for products and services online, a well-optimised site has never been more important. Here at Freelance SEO, we know what the recipe for success is. Here are six key things you should be focusing on:

Focus on high quality content

You need to produce high quality content. Google favours organic, long-form content that understands visitors and is written with them in mind, rather than just basing content around popular keywords. So it’s time to focus on creating content that’s useful and readable, rather than solely keyword-focused.

Create a great user experience

You also need to provide a great user experience. Make sure that your site is easy to navigate and can be searched easily. High quality content will help to improve your user experience, as will good internal links (more on those later). You want to encourage users to stick around and explore your site further.

Commit to responsive web design

You may have a great site, but if it isn’t compatible with a range of devices your hard work could be for nothing. Be sure to focus on responsive web design, where your site is designed to render well across a variety of devices and screen sizes. This is something that Google and users alike are always looking for.

Up your speed

Speed is something else that can have a really big impact on the optimisation of your site. If your site takes a long while to load, users are going to click back and head to one of your competitors instead. If your site loads quickly, this will be picked up by Google and your SEO will improve as a result.

Build internal links

Internal linking can provide users with further reading options, reducing your bounce rate. It will also help to improve your ranking for certain keywords, and it will help Google to crawl and index your site. So it’s not just about those external links – look within your site for pages worth linking to as well.

Promote your site on social media

Yes, a great site does speak for itself – but why not let even more people know what you have to offer? Promoting your site through social media channels will bring more users in. Providing that you’re engaging with people in a positive way rather than just mindlessly plugging your site, this will generate great results.

We’re here to help

If all of the above seems like a bit of a minefield, don’t worry. Here at Freelance SEO Essex, we are here to help you optimise your site and take your business to the next level. Tackling content, web design, and social media marketing, we will be able to drastically improve your online visibility and get your site to the top where it belongs!

Get in touch today

If you want to find out more about how to best optimise your site, then please get in touch with us today. A member of our friendly team will answer all of your questions, giving you all the information that you need. We make a real effort to get to know each of our clients, and our services are tailored to the unique needs of each one.