The Importance of Local SEO

How to Use Local Keywords to Your Advantage

If you’re looking to make an impact on a local level, then it’s time to start focusing on your SEO.

Local SEO has never been more important to businesses looking to make a great impression online. Here’s how focusing on it could help your business, and how we could help you to improve your local SEO.

Local keywords rank better

Local keywords rank better in Google. As a result, it’s much more achievable for you to rank for your chosen keywords locally rather than nationally – though that’s not to say that that shouldn’t be a goal too. Right now though, you should be focusing your efforts on building up local keywords. They’ll help to boost your SEO much more quickly, helping you to reach a specific group of web users.

Build up local citations

Local citations are a must if you are looking to boost your company’s visibility and local rankings. They will help you to draw more traffic to your website, and they are relatively easy to obtain. An online local citation is a mention of your business on a relevant online directory. This mention should include information such as your business’ name, your current address, correct contact details, and anything else that you deem relevant.

Think about the (virtual) traffic

When someone visits a business, they have often performed a search for it on their phone first. So it goes without saying that businesses at the top of the SERPs will see an increase in traffic the most. This is why you should make the most of local SEO practices. You’ll be able to really push your business to the forefront of those local searches, and make it much more attractive to local customers as a result. After all, people rarely scroll lower than the first few results – especially if time is of the essence!

Think local when it comes to content

You should also think local when you create the content for your site. One of the easiest ways of improving your rankings on a local level is to create content that’s aimed at a specific area. For example, if you are a plumber working in Kent, it’s a good idea to update your site with content, including landing pages and blog posts, relevant to local search terms. If you are a company with a presence in a number of different areas, you should create landing pages for each of those. If they contain relevant keywords, you’ll be able to start ranking for a number of different areas.

We’re here to help

If all of the above sounds a little daunting, don’t worry! We have plenty of experience when it comes to helping businesses improve their local SEO. We work with companies all over the UK and give them all the assistance they need in establishing a strong presence online. We’ll talk to you about the areas you are looking to target, and then take it from there! We’ve had great results with our other clients, and we’d be happy to show you their testimonials and talk more about our work with them.

So, why delay? If you want to make a big impression on a local level in 2021, then we are ideally poised to help you out. Just get in touch with our team today, and we’ll take it from there.