A Beginner’s Guide to SEO

How It Can Transform Your Business

SEO is such an important part of your online presence – so if you haven’t already, it’s time to wise up!

Making a great impression online is so important in this day and age – and one of the most important aspects of this is SEO. If you’ve never even thought about SEO before, then it’s time to up the ante – and find the best experts in SEO Essex has to offer to give you a helping hand.

What is SEO?

First things first, what is SEO? Those three letters stand for Search Engine Optimisation. This is the practice of increasing both the quantity and quality of traffic to your company’s website through organic search engine results. At its core, SEO is about people – what they are searching for and what keywords they are using to conduct that search. All of that affects your site’s SEO ranking, or how high it appears in a list of search results.

Why it’s important

So, why is SEO important? Well, a high percentage of people only check out sites that appear in the first page of Google search results. In fact, this number is as high as 65%. So if you are going to attract visitors to your site, you need to be up there with those top results. In addition to this, good SEO practices improve the functionality and the user experience of your site, further encouraging visitors and potential business.

How to improve yours

Now that you know just how important SEO is, you’ll want to know how to improve yours. First of all, you should be publishing high quality, relevant content on your site. Secondly, you need to be updating your site with new content frequently – having a blog is a great way of doing this. You’ll need to focus on keywords too, even optimising images by giving them relevant names. It can be a lot to think about – but help is at hand.

Help is at hand

If you don’t want to dedicate lots of your valuable time to improve your site’s SEO, then you can call in the experts. Freelance SEO are industry leaders and will be able to improve your site’s ranking with great content that really engages visitors to your site. They’ll be on hand to answer any questions that you have too, empowering you to learn more about this essential side of your business.

Focus on SEO in 2020

The key to really improving your SEO is to dedicate a lot of attention to it, whether that is through your own efforts or by bringing in the professionals. It’s just as essential as your marketing and social media output, and together with those, you will really strengthen your online presence. So if 2020 started with you being a bit of an SEO-phobe, it’s time to wise up and really up the ante! Your business will certainly thank you in the long run!

Take the next step today

With lots of advice available online and from companies such as Freelance SEO, there’s no reason why your site can’t make it right to the top of those Google search engine results. So what are you waiting for? Get started today, and your business will take a huge leap forward.