Search Engine Optimisation
Interested in SEO?
Need a little more information about our SEO services? Well, let’s start with what makes Freelance SEO Essex unique.
We offer a refreshing approach towards search engine optimisation services. We want our clients to understand the value of their investment and will always strive to explain how a comprehensive SEO service will help them grow their business in the months and years to come. When it comes down to it, we want to be a marketing partner for all of our clients – not just an external supplier.
We provide:
- Face to face consultations
- Highly personalised account management
- Fast responses
- Excellent value for money
- Tailored campaigns
- Transparent reporting
- Rolling monthly contracts
Click on the boxes above to explore our SEO services in more detail and discover the methods and techniques behind our campaigns.
We also offer comprehensive onsite SEO solutions.
Alternatively, read on to learn more about SEO and the huge impact it can have on your company’s bottom line.
SEO Explained
More consumers than ever before are researching firms on the net. Industry polls indicate that as many as 88% of internet users aged 14 and above will browse or research products online.
This statistic alone is driving sales-based SMEs to re-think their approach towards online marketing, and particularly, their investment in SEO.
Search engine optimisation, or SEO for short, is the process of developing your website so that it performs well within the major search engines. By combining a range of different optimisation techniques and approaches, SEO consultants can push your website to appear higher within the rankings for search queries that are relevant to your business, meaning that your company will be exposed to valuable customers.
Consumers want to find the information they need quickly and easily, which is why they’re automatically drawn to the top-page results that are displayed when they type in their chosen search phrase. An effective SEO service that targets highly searched keywords will put your site in this much-coveted position, meaning your business receives more hits from users that are genuinely interested in your products or services.
The algorithms behind engines such as Google, Bing and Yahoo determine which websites rank well, and they’re looking for certain elements of a page as they crawl the web searching for information. SEO service providers are able to take your existing site and ensure it is compliant with these intricate codes to make it appear more relevant to search engine crawlers.
What to Do Next
Our search engine optimisation and link building services start from just £500+VAT per month, but we would recommend contacting us for a bespoke assessment and accurate quotes.
Call us on 01245 477449, or fill out our Quick Quote Form and we’ll get back to you within 24 hours.
For our take on some of the SEO industry’s latest topics and trends, you can also check out our blog!
What is SEO?
SEO is search engine optimisation; the practice of optimising your website to help it perform better in the organic search listings.
It involves a mixture of onsite and offsite activities to show to Google that you are relevant for particular search terms. These can involve tweaking code, carrying out technical fixes, creating content, and reaching out to other relevant websites for mentions, links and citations.
How does SEO work?
Google’s algorithm is made up of over 200 ranking factors – from links, mentions and citations, to content, to site speed, structure and usability and everything in-between. By paying attention to these factors, you can make sure your website is in the best possible position to perform well for your most relevant search terms.
Why is SEO important?
More than 90% of online searchers select a result from the first page of Google’s search results, so if your site isn’t optimised, you’re missing out on an awful lot of traffic!
Whilst both have their merits, unlike PPC, with SEO you don’t pay when someone clicks through to your website, or for your site to be displayed in the listings. This makes it a more sustainable form of marketing. Plus, the activities undertaken in an SEO strategy are all actions that bring value to your business anyway, such as informative content and an improved user experience.
What are SEO best practices?
SEO has evolved considerably over the years. It’s now recommended to be as natural as possible in your activities. The key is to have users, rather than search bots, front of mind at all times. So whether you’re looking to acquire new links, create content or consider your site structure, think about how this will benefit your audience, and this in turn will likely see you rewarded in your search positions.
Why does SEO take time?
There’s no getting around the fact that SEO takes time; results are not instant – if you’re looking for instant results, then other forms of digital marketing might be more appropriate for you, such as PPC or social ads.
SEO takes time because it’s about building up authority naturally – creating content that’s informative and insightful and earning coverage in relevant online publications and websites. Google then also needs time to crawl and index your site, as well as those around you. It’s also the collective impact of the different activity you do over time that then begins to help your positions rise.
At Freelance SEO Essex we do pride ourselves on being quick off the mark though – we begin with a 44-point health check, identifying and fixing potential errors to allow you to start experiencing the benefits of our work as soon as possible.
Who needs SEO?
SEO holds benefits for pretty much all businesses that have a website – even if you don’t operate primarily online, it can still be a viable way of receiving enquiries.
As long as you have an audience who are searching for your products or services online, then SEO will hold benefit for you. Of course, the kind of work that’s needed will depend on what you do and how competitive your market is, but we’ll always tailor out strategies to your individual circumstances.
Can SEO be guaranteed?
Put simply, no. No one can guarantee the results of SEO or promise your first page search positions, but what we can do is promise that the work we undertake as part of your SEO strategy will bring value to your business. As one of the most reputable SEO companies in Essex, Kent & Hertfordshire the methods we undertake, from content creation and outreach to user experience tweaks, will benefit your users and attract more traffic to your site.
Whilst no one can guarantee search positions from SEO, our results speak for themselves. Every day we’re helping our clients achieve first page positions for their keywords.
